Wolves have agreed a partnership with Wolf Competitions, in a deal which sees the north east-based organisation become the club’s official online competitions and sleeve partner for the 2026/27 season.
Wolf Competitions were established to create life-changing opportunities for everyone, and they have quickly grown into one of the UK’s most trusted competition brands, ensuring that all entrants have an equal chance of securing incredible prizes, from supercars and luxury holidays to instant cash wins, and amazing opportunities for Wolves fans including hospitality packages and mascot experiences.
In addition to bringing exclusive activations, giveaways and prize draws to supporters, the agreement will also see the online competitions company take ownership of the club’s on-pitch entertainment at half-time.
Following the success of previous half-time games such as Astropay’s ‘O What a Shot!’ and JD’s ‘Top Bins Wins’, Wolf Competitions will be putting their own unique spin on the iconic half time game slot, giving fans the opportunity to instantly win a host of top prizes throughout the 2026/27 season.
Speaking on the agreement, David Thomson, Wolves’ head of partnerships, said: “We’re delighted to welcome Wolf Competitions to our family of commercial partners, and pleased to announce that they will feature proudly on the sleeve of our playing shirts during the club’s 150th anniversary season.
“Having got to know the Wolf Competitions team in recent months, we’ve been thoroughly impressed with their passion for creating unforgettable experiences for fans, as well as their commitment to ensuring participation in competitions is positive and enjoyable.
“We are pleased to be supporting their continued growth across the UK and look forward to working with the team to bring some truly memorable experiences to our fans over the next 12 months.”
Wolf Competitions founder, James Scott, said: “We’re absolutely buzzing to be partnering with Wolves for the club’s 150th anniversary season.
“From the very first conversations with the club, it was clear how ambitious they are both on and off the pitch, and for us this feels like the perfect partnership. The crossover between Wolves and Wolf Competitions is a match made in heaven, and we can’t wait to bring some huge experiences, giveaways and fan activations to supporters throughout the season.
“As lifelong football fans ourselves, to see the Wolf Competitions brand on the sleeve of such an iconic football club is a really proud moment for the whole team.
“We’re looking forward to working closely with the club to create unforgettable moments for Wolves fans both at Molineux and online across the 2026/27 campaign.”
The Wolf Competitions brand will feature on the left sleeve of the men’s and women’s 2026/27 shirts, as well as the men’s under-21s shirts and all adult replicas.
